The one to one manager : real-world lessons in customer relationship management
Peppers, Don2000
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This is a report on the challenges and solutions discovered by managers at organizations such as Xerox and British Airways. The day-to-day issues if setting up and running one-to-one initiatives are examined through a series of interviews.
Main title:
The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.
Author:
Imprint:
Oxford : Capstone, c2000.
Collation:
xix, 268p. ; 20 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781841120935 (pbk)1841120936 (pbk)
Dewey class:
658.8'12
Language:
English
Subject:
BRN:
363020
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