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I'm with the brand : the secret dialogue between what we buy and who we are

Walker, Rob, 1968-2008
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Consumers today like to think they are immune to brands, but their behaviour tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. This title tells the story of how what we buy has increasingly come to define who we are.
Main title:
I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.
Author:
Walker, Rob, 1968-
Imprint:
London : Constable, 2008.
Collation:
xxi, 295 p. ; 20 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781845298876 (pbk)184529887X (pbk)
Dewey class:
658.8'343
Language:
English
Subject:
Consumers' preferencesBranding (Marketing) -- Psychological aspectsInternet advertising -- Psychological aspectsConsumers -- Psychology
BRN:
240052
Bookmark link:
https://gloucestershire.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=240052

Find it!
Remove I'm with the brand : the secret dialogue between what we buy and who we are from your current listSave I'm with the brand : the secret dialogue between what we buy and who we are to your current list

Total copies: 1

Available: 1

Availability by location
Place reservation for I'm with the brand : the secret dialogue between what we buy and who we are
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