Conversational capital : how to create stuff people will love to talk about
2008
Books
Find it!
Great word-of-mouth is the product developer's holy grail: no advertising or promotion is as powerful as a customer who is eager to evangelise your product. Many books talk about the value of word-of-mouth, but this is the first to show you how to create it.
Main title:
Conversational capital : how to create stuff people will love to talk about / by Bertrand Cesvet ... [et al.].
Author:
Imprint:
Harlow : Financial Times Prentice Hall, 2008.
Collation:
256 p. ; 23 cm.
ISBN:
9780137145508 (hbk)0137145500 (hbk)
Dewey class:
658.8'27
Language:
English
Subject:
BRN:
236764
Bookmark link:
More Information: