Persuasive copywriting : cut through the noise and communicate with impact
Maslen, Andy2019
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Human beings make decisions based on emotional grounds and then rationalise them; this book focuses on copywriting from this practical psychological perspective. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion.
Main title:
Author:
Maslen, Andy, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2019.
Collation:
1 online resource (xxvii, 264 pages) : illustrations (black and white)
Notes:
Previous edition: 2015.Includes index.Description based on print version record.
Audience:
Specialized.
Linking notes:
Print version :
ISBN:
9780749483678 (ebook)
Dewey class:
659.132
Language:
English
Subject:
BRN:
142472
Bookmark link:
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