Free prize inside! : the next big marketing idea
Godin, Seth2005
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In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?
Main title:
Free prize inside! : the next big marketing idea / Seth Godin.
Author:
Imprint:
London : Michael Joseph, 2005.
Collation:
xii, 239 p. ; 21 cm.
Notes:
Originally published: New York: Portfolio, 2004.Includes index.
Audience:
Specialized.
ISBN:
9780718147723 (hbk)0718147723 (hbk)
Dewey class:
658.8
Language:
English
Subject:
BRN:
11152
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