The philosophy of branding : great philosophers think brands
Braun, Thom2004
Book
Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The book is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.
Main title:
Author:
Imprint:
London : Kogan Page, 2004.
Collation:
192 p. ; 20 cm.
Audience:
Specialized.
ISBN:
9780749441937 (hbk)0749441933 (hbk)
Dewey class:
658.8'27'01
Language:
English
BRN:
56227