The Bezos letters : 14 principles to grow your business like Amazon
Anderson, Steve, 1954-2020
Book
Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success. But 'risk taking' can be costly if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a 'hidden in plain sight' roadmap for how he grew Amazon through his Letter to Shareholders that he has written annually for the past 20 years. Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.
Main title:
The Bezos letters : 14 principles to grow your business like Amazon / Steve Anderson.
Author:
Anderson, Steve, 1954-, author
Imprint:
London : John Murray Learning, 2020.
Collation:
xvii, 237 pages : illustrations (black and white) ; 22 cm
Notes:
Includes bibliographical references.
Audience:
Specialized.
ISBN:
9781529384536 (pbk)
Dewey class:
650.1650.1 AND
Language:
English
Related title:
The Bezos letters : 14 principles to grow your business like Amazon
Subject:
BRN:
475468