Adobe analytics
Matisoff, Eric2019
Book
Use Adobe Analytics as a marketer not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. It arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilise Adobe Analytics.
Main title:
Adobe analytics / by Eric Matisoff and David Karlins.
Author:
Matisoff, Eric, authorKarlins, David, author
Work:
Imprint:
Hoboken, NJ : For Dummies, [2019]©2019
Collation:
xii, 385 pages : illustrations (black and white) ; 24 cm
Notes:
Includes index.
Audience:
Specialized.
ISBN:
9781119446088 (pbk)
Dewey class:
006.312006.312 MAT
Language:
English
Subject:
BRN:
450259