The 22 immutable laws of marketing
Ries, Al2014
eAudioBook
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better.
Main title:
The 22 immutable laws of marketing / Al Ries & Jack Trout.
Author:
Edition:
Unabridged edition.
Imprint:
[New York] : HarperAudio, 2014.
Collation:
1 online resource (audio files) : digital, MP3 file
Notes:
Description based on information supplied online (viewed on April 2, 2024).
Performers:
Read by David Drummond.
Audience:
Specialized.
ISBN:
9780062351401 (audio download)
Dewey class:
658.8
Language:
English
Added title:
BRN:
402707