The lean startup : how constant innovation creates radically successful businesses
Ries, Eric, 1978-2019
Book
'The Lean Startup' approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. It relies on 'validated learning,' rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles.
Main title:
Author:
Ries, Eric, 1978-, author
Imprint:
UK : Penguin Business, 2019.
Collation:
320 pages ; 24 cm
Notes:
Originally published: New York: Crown Business, 2011.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780670921607 (pbk)
Dewey class:
658.11
Language:
English
Subject:
BRN:
261346