Brand management in a week
Hitchens, Paul2016
Book
The ability to manage your brand successfully is crucial to anyone who wants to advance their career. Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand.
Main title:
Brand management in a week / Paul Hitchens and Julia Hitchens.
Author:
Hitchens, Paul, authorHitchens, Julia, author
Imprint:
London : Teach Yourself, 2016.
Collation:
124 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: 2014.Includes bibliographical references.
Audience:
Specialized.
ISBN:
9781473627550 (pbk)9781444197990 (ebook)
Dewey class:
658.8'27
Language:
English
BRN:
147955