Traction : how any startup can achieve explosive customer growth
Weinberg, Gabriel2015
Book
In 'Traction', successful entrepreneurs Gabriel Weinberg and Justin Mares offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference to your business.Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.
Main title:
Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares.
Author:
Weinberg, Gabriel, authorMares, Justin, author
Imprint:
New York : Portfolio Penguin, [2015]©2015
Collation:
xiii, 222 pages ; 23 cm
Notes:
Includes index.
Audience:
Specialized.
ISBN:
9780241242537 (pbk)
Dewey class:
658.11
Language:
English
Subject:
BRN:
12891